Scams & Spam

Israeli Carriers Aren't Doing Enough: Why Everyone Needs Truecaller (And Why It No Longer Works)

Truecaller left Israel, but Partner, Cellcom, and Pelephone still don't offer real spam identification. Why?

By Traceback Editorial Team
10 min read
Infographic representing the gap left by Truecaller's departure from Israel and carriers' failure to fill it with call identification

The Situation Today: 4 Months After Truecaller, Nobody Has Filled the Gap

In January 2024, Truecaller shut down its service in Israel. No advance warning. No explanation.

Now, in April, millions of Israelis wake up to the same reality every day: 3-5 spam calls. Aggressive telemarketing. Spoofed numbers. No Caller ID calls where you can't figure out who's behind them.

We checked what Israeli carriers offered instead. The answer: almost nothing.

Partner hasn't launched an identification service. Cellcom offers partial "spam blocking" that only works on numbers already reported. Pelephone doesn't address the problem at all. Hot Mobile, Golan, and Rami Levi rely on what Google and Apple provide – and that's not good enough for the Israeli market.

Users are looking for three simple things: real-time identification, an updated Israeli database, and automatic blocking capability. Not a single carrier provides this today.

Here's what each carrier actually offers, compared to what we had with Truecaller:

Carrier Official ID Service Israeli Database Cost Incoming Call ID Auto Block
Partner No No Basic app (free) No No
Cellcom Partial spam blocking Not transparent Included in some plans Partial (known numbers only) Yes (reactive only)
Pelephone No No No No No
Hot Mobile No (relies on native) No No Partial (Google/Apple) No
Truecaller (formerly) Yes Yes Free/premium Yes, real-time Yes (proactive)
Traceback Yes Yes Weekly/monthly/annual subscription Yes (1.3 seconds) No, but identifies instantly

The gap is glaring. Truecaller closed, and the carriers simply didn't bother to offer an alternative.

Why? Because they have no real incentive.


Why Carriers Don't Invest in Call Identification: 3 Real Reasons

We investigated why no carrier is building an Israeli call identification system. Three main factors explain this silence.

High Development and Maintenance Costs

Building a call identification system requires a database of millions of Israeli numbers, daily updates, real-time API, local servers (due to the Privacy Protection Law / חוק הגנת הפרטיות), and infrastructure that integrates with cellular networks. This costs millions of shekels annually and requires a dedicated team.

A conversation with a senior industry source (who requested anonymity) revealed the real picture: "No CEO wants to present the board with an investment of 10 million shekels in a service that doesn't generate direct revenue. It's not high on the priority list."

Strict Local Regulation

The Privacy Protection Law (חוק הגנת הפרטיות) in Israel significantly limits the collection and sharing of caller data. Unlike the US or Europe, where Truecaller could collect data from users' contact lists, in Israel this requires separate approvals and complex compliance processes.

Carriers are required to store data in Israel, protect it with strict information security standards, and not share information with third parties without explicit consent. All this makes development more expensive and limits the ability to rely on existing foreign databases.

Conflicting Commercial Interests

Here's the real reason nobody says out loud: carriers profit from telemarketing.

Cellular companies sign cooperation agreements with advertising firms, sales centers, and businesses that pay money to reach customers. In addition, their own internal sales departments make phone contact with existing and potential customers.

Another industry source explained: "If we start blocking telemarketing too effectively, we'll hurt partner revenues. And our own internal sales too. No marketing manager will go to the CEO with that idea."

There's also fear of being first. If one carrier invests in this and fails, it'll be exposed to criticism. If they all do nothing, there's nobody to blame.


What Carriers Actually Offer – And Is It Enough?

We checked what each Israeli carrier currently provides for call identification and spam blocking. The findings are frustrating.

Partner: My Partner App – No Real Identification

Partner's app allows manual blocking of numbers. But it has no Israeli number database, no automatic spam identification, and no real-time warnings about suspicious calls.

In practice, all it provides is what your phone's native settings already do. You can only block a number after it's already harassed you.

Cellcom: Spam Blocking – Reactive, Not Proactive

Cellcom offers "spam blocking" in certain plans. The system uses a closed list of numbers already reported as spam (by other users or known databases).

But it's reactive, not proactive. If a new number starts harassing, it won't be blocked until enough users report it. There's no real crowdsourcing, and no quick updates.

Additionally, the service isn't transparent. Cellcom doesn't publish how many numbers are in the database, how frequently it's updated, and what the criteria are for adding a number to the blacklist.

Pelephone: No Official Solution at All

Pelephone doesn't offer any identification or spam blocking service. Users are left alone with the problem. If you want to block numbers, you have to do it manually through your phone's settings.

Hot Mobile, Golan, Rami Levi: Relying on Native Solutions

Smaller carriers don't offer their own solution. They rely on what Google and Apple provide in the phone's native settings.

The problem: Google and Apple's identification databases are global, not Israeli. They don't recognize local numbers, small businesses, service centers of Israeli companies. In practice, native identification works in New York. In Tel Aviv it's far less effective.

There's no real solution here – just silence from carriers hoping the problem will go away on its own.


Are There Israeli Alternatives? Market Survey 2024

If the carriers don't offer a solution, who does?

We surveyed the Israeli market and found alternatives exist, but few of them actually work.

Traceback: The Only One That Works with All Israeli Carriers

Traceback is currently the only Israeli app that integrates with all major carriers: Partner, Cellcom, Pelephone, Hot Mobile, Golan, Rami Levi, 019, 012.

It identifies No Caller ID numbers within 1.3 seconds. When your phone rings, you see the real number before you answer.

Pricing: weekly subscription (14.90 NIS), monthly subscription (29.90 NIS), or annual subscription (249.90 NIS). Monthly and annual subscriptions include a 3-day free trial. The annual subscription saves 30% compared to paying monthly.

Traceback also issues legal reports you can use to document harassment and take action against it.

Other Small Apps – Why Most Don't Work

There are several small identification apps in the app store, but most suffer from the same problems: small databases that don't update, partial support for only certain carriers, and rare software updates.

Some are based on international databases that don't effectively cover the Israeli market. Others try to build local crowdsourcing, but without enough users the database remains sparse.

Android and Apple Native Solutions – Pros and Cons

Android (through Google) and Apple offer basic call identification. The advantage: it's free and already installed.

The disadvantage: their databases are global. They won't identify a small business in Tel Aviv, a service center of an Israeli insurance company, or local spam. Native caller ID works well in New York. Less so in Haifa.

Crowdsourcing Communities – Why It's Dangerous

Apps based on crowdsourcing rely on users sharing their contact lists.

The problem: privacy. You're sharing all your contacts (including private numbers) with servers abroad. Additionally, there's no control over information accuracy – someone could mistakenly tag your number as "spam," and you won't know about it.

Information security experts recommend avoiding such apps.


What to Do Now: Concrete Action List

Truecaller isn't coming back. The carriers aren't rushing to solve the problem. But you don't have to remain helpless.

Here are six actions you can take now:

  1. Check If Your Carrier Offers Anything
    Partner: Call 052-9999999 and request information about identification and blocking services.
    Cellcom: Dial *9999 and check if "spam blocking" is included in your plan.
    Pelephone: Call customer service – there's a chance they'll offer something.

  2. Download an App That Works with Your Israeli Carrier
    Traceback supports all major carriers and identifies No Caller ID numbers within 1.3 seconds. There's a 3-day free trial (with monthly and annual subscriptions).

  3. Enable Spam Blocking on iOS or Android
    iPhone: Settings > Phone > Call Blocking & Identification – enable Apple's Caller ID.
    Android: Settings > Phone > Caller ID & spam – enable "Filter spam calls."
    It's not perfect, but it helps.

  4. Report to the Ministry of Communications
    There's an official complaint form at gov.il. If enough people report, the ministry can apply regulatory pressure.

  5. Don't Answer Unidentified Calls
    Simple rule: if you don't see a number or name, don't answer. If it's really important, the caller will leave voicemail.

  6. Check the Number in Traceback Before Calling Back
    If you missed a call and aren't sure if you should return it, you can check the number in Traceback. There's a 3-day free trial, so you can try it at no cost.


Frequently Asked Questions

Why did Truecaller leave Israel?
Truecaller didn't publish an official explanation. Industry sources estimate the reasons relate to strict local regulation, maintenance costs for a separate Israeli database, and pressure from carriers who didn't want a crowdsourcing system that hurts their commercial interests.

Are carriers required to provide call identification?
No. There's no legal obligation in Israel. Call identification and spam blocking are considered value-added services, and these services remain at the carriers' discretion.

What's the difference between Cellcom's spam blocking and Truecaller?
Cellcom uses a reactive system: it only blocks numbers already reported as spam. This means a new number that starts harassing won't be blocked until enough users report it.
Truecaller was proactive: it identified in real-time from a crowdsourced database of millions of global users. The system was faster at identifying new threats.

Does Traceback work with all Israeli carriers?
Yes. Traceback supports Partner, Cellcom, Pelephone, Hot Mobile, Golan, Rami Levi, 019, 012. It's the only app in the Israeli market that integrates with all major carriers.

How much does a Traceback subscription cost?
14.90 NIS per week (no trial period), 29.90 NIS per month, or 249.90 NIS per year. Monthly and annual subscriptions include a 3-day free trial (no charge until day four). All subscriptions include unlimited identifications.

Can you identify No Caller ID numbers without an app?
Not reliably. Identification requires access to the cellular network and cooperation with the carrier. Only services with technical network access can legally reveal No Caller ID numbers.

What do you do if the carrier doesn't respond?
Three options:

  1. File an official complaint with the Ministry of Communications through gov.il.
  2. Share on social media and tag the carrier. Public pressure sometimes works.
  3. Consider switching to another carrier.

Is call identification legal in Israel?
Yes, if done in accordance with the Privacy Protection Law (חוק הגנת הפרטיות). Traceback works in cooperation with carriers and operates within the law. It also issues legal reports you can use to document harassment and take action against it.


What's Next?

Israeli carriers won't fill the gap Truecaller left. It's not on their priority list.

But you don't have to wait.

If you're tired of ignoring important calls because you don't know who's calling, if you want to identify No Caller ID numbers before you answer – try Traceback free for 3 days.

1.3 seconds, and you know exactly who you're talking to.


⚠️ Disclaimer: This article is general information only and does not constitute legal advice. For any specific legal situation, consult a qualified attorney. Traceback is not responsible for legal outcomes.

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